Client: Metro West Collaborative Development
Deliverables: Brochure - design, production coordination; Newsletter - design, production coordination
After completing a new website and branding for Metro West Collaborative Development, I was asked to also work on a new brochure and Fall 2012 newsletter. This was a great opportunity for me to move my web skills and branding to the print side.
Another designer had created the first newsletter for Metro West CD after the launch of the new site - using my website look and guidelines. I built upon that first newsletter redesign and incorporated additional elements from the website design for the Fall 2012 newsletter. This included the 3D tag used in the logo. The design was done for a single-fold 11” x 17” sheet, standard stock.
The brochure had not been updated in years. Aside from providing it a new look using the new name of the organization, I had to work in the expanded scope that the CDC was now undertaking. I determined the best option for this was to design the brochure for an 8.5” x 14” sheet, but using a double-parallel fold. By using a legal-sized sheet, I could incorporate more information but the client would still be able to print additional brochures easily on a standard printer in the future if needed.
Print work was done by AlphaGraphics in Watertown who did an amazing job. Very quick response time and provided an additional set of eyes in reviewing the documents.
Client: Metro West Collaborative Development
Deliverables: Website - design, programming, maintenance; Branding - logo
Status: LIVE
Metro West Collaborative Development is a nonprofit community development corporation based in Watertown, Massachusetts, and servicing the MetroWest region. Started in 1991 as Watertown Community Housing, the CDC has been helping to secure and create affordable housing within the Watertown community. As part of its 20th anniversary, the organization decided it was time to expand its services to also include community building and economic development. The expansion came with it the need for a new name, branding and website.
I offered pro-bono services to the CDC to redevelop their website. This included the designing, programming, and training of the staff. During the development of the website, Watertown Community Housing requested that I also come up with a new logo for their new name - Watertown Community Development.
The website was developed to use the WordPress platform to make updating of the site as easy as possible. The original site (created in the 1990s) required hand editing of the HTML which the staff did not prefer. WordPress would allow them to easily update, add and remove content as they needed. The new website provides the organization with static pages as well as a news item update feature and online forum for landlords in the area to discuss current topics and issues.
The logo that was developed played off the fact that the city they’re based in is urban due to its proximity to Boston but also natural with numerous parks. The built structure of the city is a low profile with buildings less than five stories. The city’s name derives from the fact that its southern border is the Charles River. Each of these pieces were pulled into the logo and bright colors were used in connection with softer greys.
A few months after relaunching itself as Watertown Community Development, the organization decided to go a step further and expand its scope to include the MetroWest region, rather than just Watertown. With this new focus, I was contracted to update the website I had developed to reflect their new name, Metro West Collaborative Development, as well as develop a new logo. The website remained primarily identical to the WCD website except for the logo and name update. The logo shifted away from the river icon as the area of service was larger than just Watertown.
Client: S. Peter Kane
Deliverables: Desktop/iPad & iPhone images
In the spirit of the “Keep Calm” movement which has everyone creating their own versions of Britain’s famous “Keep Calm and Carry On” mantra, I decided it was time for an urban planner’s version.
The “Keep Calm and Plan On” concept has a couple of influential elements. The first is the mobile-centric world we now live in. With so many placemaking and wayfinding features being brought out and identified by Google and Apple, the icon I put together embodies that design concept. The message however can be attributed to the recent Tea Party push against the efforts of planners to make our built environment more socially and environmentally sustainable. Even though we may be up against fervent (and yet ill-conceived) pressures, we must “keep calm and plan on.”
Download these, to use on your:
Client: Amanda Hoar
Deliverables: Website - design, programming, maintenance
Status: LIVE
Amanda Hoar has been building her photography skills over the past few years. With a growing portfolio and a number of local showings booked, Mrs. Hoar wanted a website to help profile her work and promote her services.
I took on the project to provide her a very simple way to update her portfolio and keep people informed of events she would be at. The website was built to utilize the Tumblr platform. I programmed the site in HTML5 and CSS3. The main focus is the images with the ability to open hi-res versions of the photos.
Client: Sean Peter Kane
Deliverables: Website - design, programming, maintenance
Status: LAUNCHED
I have designed a number of versions of SPeterKane.com to showcase my online portfolio over the years. Initially launched as “studiophusion,” the website followed a storyline to portray the work. It slowly evolved into a more pictorial entity. After a few early versions as studiophusion.com, I reworked the site as kre8-ive.com in order to better represent the greater web programming experience I had gained. The final version of kre8-ive.com actually went completely different, focusing on the page layout based of a resume template I designed. Images were launched as Shadowbox features, keeping the website clean and very light.
In conjunction with reworking the portfolio to utilize WordPress, I rebranded the site to SPeterKane.com. The WordPress platform was used for the first two versions of SPeterKane.com. Along with the move to WordPress, I returned to a pictorial focus while at the same time increasing content management.
The third version of SPeterKane.com included a trimming down of imagery, removal of javascript (only needed for Internet Explorer), and coding for HTML5 and CSS 3. I also converted to the Tumblr platform which has proved to be far less bloated with functions and files and very stable. I’ve retained the Tumblr platform for the last three versions, including this latest development.
