Metro West Collaborative Development
Client: Metro West Collaborative Development
Deliverables: Website - design, programming, maintenance; Branding - logo
Metro West Collaborative Development is a nonprofit community development corporation based in Watertown, Massachusetts, and servicing the MetroWest region. Started in 1991 as Watertown Community Housing, the CDC has been helping to secure and create affordable housing within the Watertown community. As part of its 20th anniversary, the organization decided it was time to expand its services to also include community building and economic development. The expansion came with it the need for a new name, branding and website.
I offered pro-bono services to the CDC to redevelop their website. This included the designing, programming, and training of the staff. During the development of the website, Watertown Community Housing requested that I also come up with a new logo for their new name - Watertown Community Development.
The website was developed to use the WordPress platform to make updating of the site as easy as possible. The original site (created in the 1990s) required hand editing of the HTML which the staff did not prefer. WordPress would allow them to easily update, add and remove content as they needed. The new website provides the organization with static pages as well as a news item update feature and online forum for landlords in the area to discuss current topics and issues.
The logo that was developed played off the fact that the city they’re based in is urban due to its proximity to Boston but also natural with numerous parks. The built structure of the city is a low profile with buildings less than five stories. The city’s name derives from the fact that its southern border is the Charles River. Each of these pieces were pulled into the logo and bright colors were used in connection with softer greys.
A few months after relaunching itself as Watertown Community Development, the organization decided to go a step further and expand its scope to include the MetroWest region, rather than just Watertown. With this new focus, I was contracted to update the website I had developed to reflect their new name, Metro West Collaborative Development, as well as develop a new logo. The website remained primarily identical to the WCD website except for the logo and name update. The logo shifted away from the river icon as the area of service was larger than just Watertown.