Buildingwell
Project Details
Client: New Ecology, Inc.
Deliverables: Website - design, programming, maintenance
Status: LAUNCHED
As part of my internship at New Ecology, Inc. (NEI), I was tasked to develop a new wiki catered to owners and managers of affordable housing. The wiki is a resource of the various methods that can be used to green and make existing buildings more energy and water efficient as well as healthier for the residents.
NEI had put together an initial website design and some content development. This development was done through Wikispaces. This initial phase however was meant for new construction projects. When I came on board, we refocused the intent which led to developing a completely new design. Since all content would be developed by use (rather than the users of the site), I wanted the site to look less like a wiki and more like a typical website. This phase took about a month.
The content development and architecture were then developed over the course of a number of months with feedback from many, many professionals in the field. The content was broken down into topics consistent with standard building development practices. All content was written and focused for existing buildings on a non-profit level (financial limitations).
We also went through two test phases with select user groups. These two phases helped us to refine the homepage look as well as content. The discussion portion of the content pages turned out to be popular and effective.
With the launch of the website, I also launched Facebook, Google+, and Twitter accounts to help tie in additional marketing methods and grow the audience.
